
Canndescent Looks to Project Light into the Modern Cannabis Market
In a competitive California market, CEO Adrian Sedlin is building a different type of company.
-
CategoryCannabis, Sustainability, Tech, The Buzz
Canndescent first made headlines with its state-of-the-art, 11,000-square-foot, solar-powered growing facility in the California desert, the first of its kind. Since then, the company has continued to rack up wins in the incredibly competitive California cannabis market. Not only were they the first municipally permitted cultivation site in California, but Canndescent also opened the first industry bank account to deposit funds legally in the Federal Reserve Bank of LA, were the first to give stock options to their employees, and were the first to print test results on their products. It’s achievements like these that have CEO Adrian Sedlin smiling from ear to ear.
Canndescent currently employs a staff of 200, and will be adding new products like edibles to a list that already includes oils, pre-rolls, and of course ultra-premium buds. They’ve been lauded everywhere from Forbes and Mashable to Vogue and Playboy, and have been effectively targeting their audience with choice marketing campaigns. (Their website even has a section that helps customers “maximize festival season” by recommending products and providing helpful wellness tips.)
To read an illuminating interview with Canndescent’s CEO, click here.
Meet Santa Barbara’s Original Surfboard Shapers
Since the 1960s, Santa Barbara’s board craftsmen have put their signature stamp on the California surfing tradition.
The Nation’s First-Ever Cannabis Cafe Will Open in West Hollywood
Lowell Cafe will open its doors on September 1, but not everyone is thrilled.