(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-PLMSBWP');     (function(a,b,c,d){     a='//tags.tiqcdn.com/utag/thunder/goldenstate/prod/utag.js';     b=document;c='script';d=b.createElement(c);d.src=a;d.type='text/java'+c;d.async=true;     a=b.getElementsByTagName(c)[0];a.parentNode.insertBefore(d,a);     })();
(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.9&appId=172847629912656"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

A California Cannabis Brand Targets Creatives With “Strains For Brains”

Reclaim your genius with Gen!us.

Promoting itself as a premium cannabis brand “designed to unlock the creative potential in all of us,” Gen!us’ products are meant to help users cut through the noise and everyday stress that creative people battle. The company plans to collaborate with “geniuses” in various fields to show how cannabis can positively affect one’s lifestyle, and will soon be opening a flagship “cannabis boutique” on LA’s ultra trendy Melrose Avenue near Fairfax. The product line includes a mix of full-spectrum pre-rolls, vape pens, flowers, and a concentrate they’re dubbing “sauce.” The Gen!us website also features a content Journal where patrons can check out articles with collaborators and ask the Genius Team various cannabis-related questions.

Watch an interview with CEO Chris Clifford and read more about the Gen!us product line here.

More Stories
Experiences

One Man’s Journey From Los Angeles to Tijuana in a Kayak

When Andrew Szabo, a 46-year-old Manhattan Beach entrepreneur, told his wife that his midlife crisis involved the purchase of an ocean kayak and the desire to paddle from MB to Tijuana, her reaction was simple: “Have a good trip, and make sure your life insurance premiums are paid.” What followed were three months of intense preparations, a life-changing journey and becoming part of the global battle to raise awareness for tuna overfishing.

Arts + Culture, Events

February Events That Give Us All the Feels

More reasons to fall in love with California.