(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-PLMSBWP');     (function(a,b,c,d){     a='//tags.tiqcdn.com/utag/thunder/goldenstate/prod/utag.js';     b=document;c='script';d=b.createElement(c);d.src=a;d.type='text/java'+c;d.async=true;     a=b.getElementsByTagName(c)[0];a.parentNode.insertBefore(d,a);     })();
(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.9&appId=172847629912656"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

Keef Brands Pivots to Cannabis-Infused Beverages With a New Partner

As inhalation devices take a media hit, Keef partners with CannaCraft to enter into the drinkable market.

With health officials currently blowing a hole in the vaping industry, cannabis brands are looking to diversify their product portfolios by expanding beyond inhalation devices. After a few years of producing cannabis-infused candies and chocolates, Colorado-based Keef Brands is bringing drinkables back to California with a line of cannabis-infused sodas.

CannaCraft, who has already dipped into the space via their Hi-Fi Hops partnership with Lagunitas, is helping them get on the shelves, and MedMen is already carrying the bottles in their stores. So why “pot pop” and not pre-rolls? The rising stigma around smoking and vaping coupled with the sociability of drinking in social settings is the key for Keef Brands co-founder and CEO Erik Knutson. Watch an interview with Knutson and read more about Keef’s product line here.

More Stories
Arts + Culture

Painter Amadea Bailey Expresses Her Raw Emotion on Canvas

There are those who paint the world they see, and there are those who paint from their gut. Amadea Bailey is the latter.