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Put “SloCal” Front and Center for Your Next Adventure

Let’s meet in the middle.

Much has been written, recorded and romanced about NorCal and SoCal—their unique landscapes, signature cities, cultural contributions and sometime passionate rivalry. But why does Central California often get left out in the cold? Saddled somewhere in that north/south divide, “SloCal” is truly deserving of its own distinction.

According to the adventurers covering the region for the Los Angeles Times, “Unlike both Northern and Southern California, SloCal provides access to four of California’s most iconic geographies: coastline, mountain, valley and desert.”

Click here for their suggested road trip through the region, starting on the San Luis Obispo coast and ending at the southern end of the Sierras.

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Nic Vaughan stepped away from a financial career to pursue his dream of being a big-wave surfer.

Design, Homes + Spaces

A SoCal Interior Designer Doesn’t Hold Back on the Showstopping Design of Her Family Home

Model home.

Giving Back, Makers + Entrepreneurs

California Sierra Businesses Seek Heroic Pandemic Workers for Well-Deserved Getaway

Above and beyond.