Two L.A. Entrepreneurs Give L.A. Its First Legal Liquor Store on Wheels
Booze on the go.
With many bars and local watering holes off limits for the time being, East L.A. market owners Steven and Sara Valdes wanted a way to bring their popular beer and wine offerings to eager consumers outside their community. People love food trucks … why not sell sealed booze on the street? Realizing they could accomplish this legally, Steven and Sara introduced Sara’s On the Go, a mobile extension of their Sara’s Market in City Terrace. According to L.A. Taco, along with produce, coffee and meats, the couple added in-demand beer and wine to the mix.
“As independent business owners themselves who know firsthand the difficulties associated with running a liquor store in urban areas of Los Angeles, Steven and Sara share that they also are going to be extra mindful of the proximity of nearby convenience stores as they decide their future pop-up locations. ‘I would hate it if someone did that to me!’ Steven chimes in. As for the first round of tour stops, the couple is considering Long Beach and Hollywood, ‘but definitely not Silver Lake.’”
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